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Designing Your Brand Experience
What defines your own brand experience? A few business owners whom I spoke to shared about their business passionately, on how they spent a substantial budget to ramp up their marketing effort, did a revamp on their logo, stationery (i.e. letterhead, business cards) and website. Some even went the extra mile by renovating their office …
Counting the cost of your online branding effort
You’ve thought of a good idea to start a business, done your market research, prepared your business & marketing plan and ran through the financial figures. Everything looks good to go! But wait, you might want to design a logo and prepare some business cards. In this high-tech era, you will also need to have …
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